According to Kehoe, the refreshed leadership team will guide the further integration of the business, with a focus on each brand leveraging from one another, realising synergies, and identifying growth opportunities. Alongside her appointment was Daniel Evans who joined as chief product officer and Shannon Fitzpatrick who joined as director of commercial partnerships. Mark Keho, MD for Gumtree Australia, CarsGuide and Autotrader, said Seewal offers highly relevant marketing experience in both horizontal and vertical classifieds businesses. (Read also: Carro group CMO Manisha Seewal exits after 3 years with firm) Under her leadership, Jualo’s appeal grew especially amongst the younger Indonesians (age 18-24). Last March, Seewal also started double-hatting as the CEO of, Indonesia’s third-largest C2C e-classifieds marketplace which was acquired by Carro in 2019. She was also responsible for forming in-house marketing teams in those four markets which includes brand, PR, social, SEO, performance marketing capabilities and an entire creative hub. Under parent company Adevinta, the new business direction will see synergies across Gumtree, CarsGuide and Autotrader realised through a combined ecosystem approach, allowing the brands to tap into new opportunities and achieve integrated outcomes, the company said.Īt Carro, Seewal scaled up the marketing function across Singapore, Indonesia, Thailand and Malaysia. Adevinta now benefits from a highly diversified portfolio of classifieds platforms across geographies and verticals, notably in Germany, France, the Netherlands, Spain, Canada and Brazil. Citing statistics from Nielsen, she said Gumtree, CarsGuide and Autotrader have a total of 8.5 million users every month.ĮBay Classifieds Group was officially acquired by global online classifieds specialist Adevinta in June this year to create a globally scaled, pure-play online classifieds leader with a diversified and complementary portfolio of assets and brands. In her new role, she will build on the strengths of each brand to cement Gumtree’s position as Australia’s favorite local marketplace and build a leading destination for buyers and sellers in the Aussie automotive market through CarsGuide and Autotrader, her LinkedIn said.Īccording to her, each brand is known for their respective strengths: Gumtree, as the marketplace empowering economic opportunity through responsible living CarsGuide, as a popular automotive editorial guiding customers to confidently buy and sell cars and Autotrader, as a renowned automotive marketplace. Seewal (pictured) was previously group CMO of used car marketplace Carro, a position she held since 2018. Vehicle and real estate listings are limited to two ads per month each, with additional fees for additional insertions.Īnd since the site if frequently used on mobile, there is also nothing users will have to do moving forward, except to wait for an update from the company to bring the new branding to its IOS and Android apps.EBay Classifieds Group has appointed Manisha Seewal to oversee Gumtree Australia, CarsGuide, and Autotrader. Most “Kleinanzeigen” users will also continue to receive up to 50 ads per month at no charge, with a small fee for posting additional ads (0,95 EUR per insertion). The marketplace will still provide 36 million German speaking users access to over 50 million ads every month. “New Name, New Logo, New Design” the company introduces its new look on the preview, but everything else will remain the same for users. The service’s website will feature a new color palette, with the new logo symbolizing sustainability and the circular economy through a stylized ‘K.’ In the old logo, the red circle around the word “Kleinanzeigen” had referred to “highlighting” an interesting newspaper ads. The site will move to its new domain, as we suggested last year from domain records and placement of fav icons. Could your online business use capital for growth? Here is a primer on revenue-based loans, and how they work.ĮBay Kleinanzeigen will soon be called simply “Kleinanzeigen” (“classified ads”) with the rebranding to take place on May 16, including the new logo, app icon and website.Learn how you can save time writing engaging content faster with AI. Boost your social media engagement with Publer.Do you need a business bank account for your online business? Take a look at our review of the five best bank accounts for sellers, some of which are free with no minimum balance or deposits.Last year, we reported that Adevinta is removing the eBay logo from the “eBay Kleinanzeigen” branding, the German classifieds’ portal the Norwegian company acquired in 2021 from eBay.
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